Yoga Hybrid Pioneer Kimberly Fowler Celebrates 10th Anniversary of YAS Fitness Centers

The No Om Zone

Los Angeles, CA (PRWEB) February 15, 2011

Ten years ago, a curious new fitness studio with an all-new fitness twist opened its doors in Venice Beach. Named YAS, it was dedicated to the special combination of yoga and spinning. The brainchild of former pro triathlete Kimberly Fowler, YAS’s cardio-meets-yoga concept was roundly criticized at the time for removing the spiritual aspects of yoga and making use of it instead as a supplement to sports and athletic training. Yoga purists devoted to chanting OM and blissful bends were openly disdainful. That was 2001.

Nowadays, there are four YAS Fitness Center locations with over 50,000 members. And YAS’s when novel cardio-meets-yoga format is now the greatest trend in fitness. Inspired by Kimberly’s concept, thousands of hybrid yoga studios fusing countless forms of cardio with yoga have opened across the country. This professional marriage of heart-pumping and “No OM” training has won over fans who, in the past, would never have entered a traditional yoga studio and men and women well beyond bored with their standard gyms.

Meanwhile, Kimberly and her practical, no-frills approach to yoga and fitness are much in demand: She’s currently yoga professional for the LA Marathon, author of the The No OM Zone, star of a collection of fitness DVDs, creator of Yoga for Athletes®, designer of her own sportswear line and a noted motivational speaker. A longtime cancer survivor, Fowler has raised over a million dollars for several charities via YAS, where she’s built her no-nonsense wellness philosophy and publicly shared her experiences.

In ten years, Kimberly has shaken points up with YAS:

Breaking gender boundaries: A higher percentage of men opt for yoga at YAS, whilst a lot more ladies spin.
Creating a “home” for almost 500 YAS-aholics each and every day—who have collectively burned over 175 million calories over the years—at her Venice YAS Fitness Center.
Welcoming Hollywood’s brightest stars: Julia Roberts, Kate Hudson, Robert Downey Jr. Rosario Dawson, Olivia Wilde, Jake Gyllenhaal, Sting, Zooey &amp Emily Deschanel amongst other people
Being at the heart of 12 client marriages and one exciting “When My Water Broke” story.

To understand more about YAS, pay a visit to http://www.go2yas.com or to join Kimberly Fowler’s conversations and get connected with her book, blog, yoga wisdom, tweets, and Facebook page, go to http://www.thenoomzone.com. To view her motivational internet site and find out a lot more about overcoming obstacles, go to http://www.kimberlyfowler.com or http://www.kimberlyfowler.com/videos/reel.html.

About YAS

YAS Fitness Center was founded in 2001 by Kimberly Fowler, a triathlete and wellness and fitness expert, looking for a way to make yoga a lot more relevant to athletes. YAS attracts powerful, effective and capable folks looking for an additional way to strengthen and push their physical bodies. YAS instructors do not want to be anyone’s guru they want to share their experiences with yoga and in-door cycling to assist students develop strength and flexibility. Join us at YAS for some hard work and fun, and meet other like-minded men and women using yoga to strengthen their athletic performance. Kimberly gives her signature YOGA for ATHLETES®, a 1-hour class focused on yoga poses geared to assist an athlete with his or her performance in any sport. YOGA for ATHLETES® focuses on the areas of the body that are the most employed and thus the tightest and most injury prone for athletes – the hips, knees, lower back and shoulders. The class is packed with movement start off to finish in an effort to give students a great workout, and construct strength and flexibility.

Media Contact:

Rachel Krupa

Krupa Consulting

323-448-0466

rachel(at)krupaconsulting(dot)com

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Tags: fitness, fowler, hybrid, Kimberly, Pioneer, Yoga

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